Events
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9 May 2012
Bloomsbury Season: Chris Mullin at Waterstones Gower Street -
11 May 2012
Chris Mullin: ‘A Walk-On Part – my view of the Blair years’ at the Dulwich festival -
13 May 2012
Natalie Haynes at the Bristol Festival of Ideas: Why Isn’t Old Philosophy Just History? -
15 May 2012
Heffers: The Ancient Guide to Modern Life: A comedy night with Natalie Haynes -
18 May 2012
Roman Krznaric at the Swindon Festival of Literature -
25 May 2012
Richard Mabey at the Saffron Walden Literary Festival -
29 May 2012
Kim Thuy at the Asia House Festival of Asian Literature -
31 May 2012
John Sutherland at the Salisbury International Arts Festival -
29 May 2012
Sam Leith at the Salisbury International Arts Festival -
1 June 2012
Louise Foxcroft at the Salisbury International Arts Festival -
6th June 2012
Jasper Rees at the Hay Festival -
13 June 2012
David Shukman at the Cheltenham Science Festival -
9th June 2012
Simon Jenkins at the Hay Festival
World’s first decision making engine is launched
29 March 2011
World’s first decision making engine is launched
Profile Books and award winning start-up Cognician team up to produce an interactive way of making decisions.
Based on the international bestseller THE DECISION BOOK this is the first book adaptation for the new “iTunes for ideas”, Cognician.
Imagine being able to sit down with the authors of a book and have them talk you through it. A tool that helps you make better decisions, whatever they are.
THE DECISION BOOK is an interactive program that feels like it uses artificial intelligence, but actually just channels user thinking – this is artful intelligence, not artificial intelligence. Mikael Krogerus and Roman Tschäppeler’s bestseller – which distills the 50 best decision-making models used on MBA courses and elsewhere – is taken to new heights by allowing users to input their own problems and watch as the options are resolved to smart choices.
See videos for an introduction to the Seedcamp selected Cognician platform and for a walk through of how THE DECISION BOOK works.
“This is a world first for the publishing industry”, says Cognician co-founder Patrick Kayton. “Reading a book or ebook is a passive experience like listening to a lecture. This is like having a conversation with the author as they guide you through how to apply their ideas.”
“Unlike most productivity apps or self help books this actually works”, says Profile Books Digital Publishing Manager Michael Bhaskar. “A revolution in what we can expect from books and we look forward to collaborating with Cognician on many more titles. ”
Cognician gives authors and publishers an unprecedented opportunity to present material in a new, interactive medium. “Cognician is a tool that helps you think clearly about something, be it your business, a project or assignment or any other decision making process”, says Cognician co-founder and CEO Barry Kayton. “It perfectly complements THE DECISION BOOK to produce a uniquely useful approach to think and plan more effectively.”
The Cognician platform, together with six free cogs, is available for free as a downloadable desktop app (Macs, PCs and Linux) or web-based app at www.cognician.com and is monetised by premium content. iPad and iPhone apps are in development. The Decision Book cog is available for download at US$15.
For more information please contact:
Profile Books – + 44 (0)20 7841 6300
Cognician – +27 (0)82 817 8531
