Robert is one of Britain’s leading thinkers on brands and branding. He divides his working life between Wolff Olins, the brand consultants, and the University of East Anglia, where he’s a visiting professor.
Robert sees brands as one of the most powerful forces in the world today – vital to business success, but also hugely influential in shaping our culture. These days. it’s not just consumer products that define themselves as brands, but also companies, charities, celebrities, even whole countries.
In the last twenty years at Wolff Olins, Robert has helped over fifty organisations, in the UK and globally, to build their brands, ranging from PwC to Oxfam. More recently, Robert has devised the world’s first postgraduate course in brand leadership, working with the University of East Anglia. The course was launched in 2009, and attracts students from all over the world.
Robert is deeply involved in cultural and heritage organisations, and has worked with Tate, the National Trust and Historic Royal Palaces. For six years, Robert was a member of the Council of the National Trust.
Robert lives in Highbury, north London, with his partner Neil McKenna.