Emanuel Rosen is the author of the international bestseller The Anatomy of Buzz. Prior to writing about buzz, he was VP Marketing at Niles Software where he was responsible for launching and marketing the company’s flagship product EndNote, which spread to a large extent by word-of-mouth. It was during this time that Emanuel became interested in buzz and especially in how it can be accelerated.
He started his career as a copywriter. For his work in advertising he won the Bronze Lion from the Cannes International Advertising Festival, as well as several national awards including two gold medals. Emanuel has been featured or quoted in many media outlets including The Economist, CNNfn, and Time magazine. He holds an MBA from the University of San Francisco and lives in Menlo Park, California. The Anatomy of Buzz “has managed to generate quite a bit of buzz itself” as BusinessWeek Online noted. The book hit The Wall Street Journal’s business best-seller list, and is available in thirteen languages.